Fil360 Services Brand Identity
Brand Identity Design

Brands recognized at a glance,
with character

From logo to typography, from color palette to brand book, we build your brand's visual identity from scratch or refresh it. With a strategic approach that keeps your brand current and distinctive 5 years from now.

What We Do?
Fil360 Brand Identity by the Numbers
01 180+ Identities Designed Since 2014
02 25sectors Coverage Breadth From F&B to tech
03 3concepts Per Brief We don't push a single concept
04 4.9/5 Client Satisfaction 42 verified reviews
What We Design

Every visual touchpoint of your brand

From logo to stationery, from social media templates to packaging — we design every visual asset your brand needs within one consistent system.

Logo & Logomark

Primary logo, symbol, horizontal/vertical variations and usage rules — your brand stays recognizable at any scale.

Color Palette & System

Primary and secondary palettes, usage ratios, and color codes for digital and print (HEX, RGB, CMYK, Pantone).

Typography & Hierarchy

Typeface selection that matches your brand character, hierarchy and scale system; licensed font recommendations for web and print.

Corporate Stationery

Business cards, letterheads, envelopes, folders, presentation templates — the professional communication tools of your brand.

Brand Book (Brand Guidelines)

A comprehensive PDF guide that compiles your brand's usage rules and keeps consistency across teams.

Social Media & Templates

Instagram, LinkedIn and presentation templates — ready-made sets that make it easy for your team to stay on-brand.

What Sets Us Apart

The clear differences between us and cheap freelance work

Investing in brand identity is valuable not because it's cheap, but because it's right. Here are the structural differences, laid out openly.

Feature
Cheap Freelance
Fil360
Brand strategy research
Skipped
Brief + competitor analysis
Number of concept options
Single concept
3 different directions
Copyright transfer
Unclear
Contractual, 100%
Source files (.ai .psd .figma)
JPG/PNG only
All vector sources
Brand book delivery
None
Comprehensive PDF guide
Revision rights
1-2 minor
Unlimited within scope
Post-launch support
None
12 months guideline updates
Process

From brief to launch in 5 clear steps

  1. 01

    Brief & Research

    Brand mission, audience, sector and competitor analysis; clarifying the "story" the brand will tell.

  2. 02

    Mood & Concept

    Mood boards and concept narratives in 3 different directions — direction approval before any design begins.

  3. 03

    Logo & System

    Pixel-perfect design of the logo, palette, typography and visual system on top of the approved concept.

  4. 04

    Brand Book & Delivery

    Complete delivery with a PDF guide of usage rules, source files and application examples.

  5. 05

    Launch & Support

    Internal team presentation, launch visuals, social media kickoff kit and 12 months of guideline updates.

Our Promises

The guarantees we add to every brand identity project

Brand identity is a long-term investment — that's why the clauses we write into our contract as standard stay with you long-term too.

Fixed price in contract

The approved quote is the final price — no extra charges for out-of-scope work without written approval.

3 different concepts

We don't present a single direction — on every project we come back with 3 distinct creative directions, and you decide.

Unlimited revisions

Unlimited revisions within the approved concept — we keep working together until you're satisfied with the result.

Source files & copyright

.ai, .psd, .figma and vector logo files are 100% transferred to you — copyrights are contractually transferred.

NDA-signed process

Your concepts, brand language and direction decisions are protected under a signed confidentiality agreement.

12 months guideline updates

For one year we update any gaps you spot in your brand book free of charge.

FAQ

Questions on your mind about brand identity

The topics our clients ask about most before our first call. If your question isn't on the list, get in touch — we reply within 24 hours.

How long does a brand identity project take?

On average we estimate 4-6 weeks for logo + core identity, and 8-12 weeks together with brand book and application assets. Once the brief is clear, we provide a tailored timeline for your project.

How many logo concepts do you present?

We present 3 different creative directions on every project. Refinement happens on the approved direction with unlimited revisions within scope. We don't push a single concept.

Who owns the copyright after the logo is designed?

After the contract is completed, copyright is 100% transferred to you. Together with vector source files, you have the right to use your logo however and wherever you want.

What does the brand book include?

A comprehensive PDF guide covering logo usage rules, do's and don'ts, color palette (HEX/RGB/CMYK/Pantone), typography system, photography direction, tone of voice, icon style and social media application examples.

We want to refresh our existing logo — do we need to start from scratch?

No. Through a brand audit, we offer a "rebrand" approach that keeps the strengths of your existing identity and renews the gaps. Modernization without losing customer recognition is possible.

Is there post-launch support?

Yes. For 12 months we're by your side for brand book updates, new template needs and brand consistency audits. Afterwards we can continue with an add-on package.